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YIANNI STAMAS SHARES |
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| Becoming a marketing strategist means job creation and creating your own opportunities and not waiting for the phone to ring or to have your career on hold because there are no jobs available. Becoming a marketing strategist empowers you to stop looking for a job and create one instead.
And this is a very real need, because if you look at the headlines, unemployment is at an all time high and there are fewer jobs available for even for the most qualified than ever before. A way to join the Digital Communication Arts revolution is to start campaigning to win a Platinum Pias Award by getting reviews on Review Me NYC. The act of campaigning to win an award, much like a politician campaigning for office, is one method by which success can be achieved. Schools and institutions that are ahead of the curve and begin embracing in both curriculum and campaigning the entrepreneurial spirit of the marketing strategist, will survive. What is a marketing strategist? It is one of the most employable new careers in existence. Why? Because no matter what career or business someone is in, he or she needs to hire a marketing strategist whether he or she knows it or not. |
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Becoming a marketing strategist means you can be the person who can be the solution to their problem of getting more new business and every business wants and needs more new business. Or you can even act as a marketing strategist on behalf of your own current business.
A marketing strategist straddles two worlds, that of digital media arts, meaning creating graphics, video and designs, as well as marketing which consists of knowing how to use promotion tools, both online and off, to get result for clients or yourself. Together digital media arts and marketing are known as digital COMMUNICATION arts which is the venue and domain of the marketing strategist.
Becoming a marketing strategist can be achieved in just two years through an associates degree or certification program. The marketing strategist is not the marketing manager or even the person who interfaces with every department in a company. Rather, he or she is the planner of the overview of marketing for a business to get results which is then implemented by the various employees.
For example, let's say a client wants to sell more widgets, the marketing strategist would be able to create the campaign consisting of a variety of different tools such as mobile promotions, email marketing, social media and web updates - that when used by the client to "campaign with", would get the result of selling more widgets for that client.
Just about any goal someone with a career or business can have can be achieved through the art and science of marketing strategies and digital communication arts campaigns. With the advent of social media and new technologies popping up all the time, it is more important than ever for anyone in any career to have a basic understanding of how to create marketing strategies and be a marketing strategist.
Yianni Stamas is a consultant and lecturer.



